PRODUCED WORK | ACTIVATION | CAUSE-BASED | MADE IN BULGARIA
THE
BURGER
Young Bulgarians’ favorite local burger chain reminded them to #choosetovote ahead of election day.
Poll turnout is exceptionally low among the younger generation of Bulgarian voters.
Ahead of a pivotal election, a new menu option from Skapto Burgers reminded them not to forfeit their choice.
Unordered CAN’T CHOOSE Burgers were served to young people, just like an unelected parliament would if they chose not to vote.
Results
Case Study
Made By
agency | proof.
creative director | Angel Iskrev
director of art | Emanuela Belovarski
art director | Boyana Aleksieva
copywriter | Boyan Zlatarski
Recognitions
MiXX Awards Europe | Gold - Brand Advertising
ADC*E Awards | Silver - PR
Epica Awards | Bronze - Restaurants