PRODUCT INNOVATION | SPEC WORK | ACTIVATION | PACKAGING | YOUNG ONES
THE EGG ICK (n.)
A physiological phenomenon causing a sudden and strong aversion to the taste of eggs that can last for months.
One with over 5 million TikTok mentions.
Egg-lovers have discovered two remedies to the ick:
HEINZ has a condiment that contains both…
…making it the ultimate egg ick fix and a breakfast staple.
Introducing
Turning HEINZ Jalapeno Ketchup into a breakfast staple by fixing eggs forever.
Case Study
OOH
Made By
art director | Alex Ward
strategist | Emma Kerencheva
copywriter | Henry Coffey
copywriter | Callum Leitenberg
copywriter | Boyan Zlatarski