4-DAY SPRINT | LIVE CLIENT | SPEC WORK | PRODUCT “INNOVATION”
Movie theaters are soda territory.
When Liquid Death launched a zero-sugar soda alternative, we had to find a way to sneak it in.
Welcome to the world:
You might have questions, here watch this:
Murder Man will bring us along on his pregnancy journey.
The Virtual Adoption Center will let future bundle parents customize their spawn.
Made By
strategist | Emma Kerencheva
strategist | Joy Zhou
experience designer | Yanna Nguyen
art director | Smera Dhal
copywriter | Callum Leitenberg
copywriter | Boyan Zlatarski
Recognitions
Winner of MOST DISTURBING CAMPAIGN
– Andy Pearson, VP Creative, Liquid Death