PRODUCED WORK | MEDIA ARTS | PR | SOCIAL | PASSION PROJECT
Big agencies and marketers spend trillions to on the fight for our attention.
But perhaps the best way to get humans to notice is to not target humans at all.
Real Ads For Rats appeared all over NYC.
We built, printed, and placed these on the sidewalks of New York.
And they got some attention.
Rodential media was based on solid market research.
Because in a sea of big, going small might be the best way to stand out.
Case Study
Results
Made By
art director | Alex Ward
strategist | Emma Kerencheva
copywriter | Henry Coffey
copywriter | Callum Leitenberg
copywriter | Boyan Zlatarski
Press
Ad Age | Creativity - Editor’s Pick
USA TODAY | TECH - Top Story
Breaking and Entering | Ad News You Need to Know